Ad Rates

Please contact Renea Beasley for current rates.

General Guidelines

• All ad units must launch a new browser window when clicked on

• Ads do not have a "looping" limit

• Audio must be user initiated with a clearly recognizable on/off button

• All expanding ad units must be user initiated

• All sound must be initiated by a user click. Once clicked, sound may start. Advertisement must have an always present, clearly labeled on/off button.

• All rich media ads must have an alternate GIF versions of creative

• IEC of Texas reserves the right to terminate a campaign at any indication that it is not being properly served.

Lead time:

Three business days for standard creative

Advertising Opportunities:

100k for flash
150x200

40k max for gif and jpeg
150x200

Rich Media:

Flash Ad Units

• All Flash files must be submitted as a .SWF file with accompanying back up gif/jpg for display to users who do not accept Flash.

• A click thru URL and Default image must also be supplied for each .SWF ad unit.

Below are detailed instructions for SWF file coding:

Create an invisible button over the area that you want 'active/clickable' to users

Export the swf and test by opening the swf and clicking on the intended 'active' area. If a new browser or Explorer window opens upon click, the ad has been coded correctly. The ad must spawn a new browser window.

HTML units: The HTML for the ad should not require a space larger than the maximum allowed pixel ad size. <HTML>, <HEAD>, <BODY>, <br>, or <p>, hard breaks (carriage returns) or alignment tags should not be included. All white spaces must be eliminated. Please remember to use a CLOSE FORM tag when using forms in .html (i.e., </form>)

Ad Creative Policy

IEC of Texas has final approval for all ads with respect to editorial/creative content.

• IEC of Texas reserves the right to remove an advertisement from its web sites at any time for any reason.

• Changes to an existing campaign must be received at least three business days prior to the change.

• Any additional questions or comments related to advertiser specifications can be directed to execdir@iecoftexas.org

File size

100k Max Initial Load for flash

40k Max for gif and jpeg

Mouse Over / Mouse Off:

-Any sound must be user initiated by click, not mouse over.

Floating ads

-Floating ads are not accepted.

Video

-Video ads are not accepted.

IEC of Texas RESERVES THE RIGHT TO REFUSE ANY RICH MEDIA ADVERTISING WITHOUT EXPLANATION, AND TO MODIFY AND/OR APPEND THESE GUIDELINES WITHOUT ADVANCE NOTICE